Translating Measurement Jargon


Outputs: What is said, quantified by analyzing content based on:
  • Favorability

  • Prominence

  • Placement

Outtakes: What the audience understands/takes away, quantified by:

  • Message recall

  • Assimilation of key facts

Outcomes: What the specific communications produces, including:

  • Leads

  • Consideration

  • Sales

  • Increased stock value

  • Changes in awareness, attitudes, behaviors, etc.

Outgrowth: The cumulative effect of all communications on an organization's reputation:

  • How your communications improved the organization's reputation among all stakeholders

Source: John Gilfeather, EVP, TNS




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.