How To…Improve ROI in a Tough Economy


It's an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it's more important than ever to get business-building marketing messages out there. In fact, difficult economies actually create singular opportunities to reexamine spending and redirect marketing efforts toward tools that maximize return on investment. When competitors withdraw their messages from the marketplace, smart businesses ramp up their marketing efforts to capture greater market share. So what are some winning strategies to improve ROI for PR efforts during tough economic times?

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