Measuring ROI in the Blogosphere: Harnessing an Unregulated Space


To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% of all Internet users read blogs; Almost half (45%) of all Internet users have started their own blogs; Almost 30% of blog readers spend most of their time reading news/current affairs blogs; Almost 25% of blog readers spend most of the their time reading opinions on products and brands; 36% of Internet users think more positively about companies that use blogs; and 32% of Internet users trust bloggers' opinions on products and services. Based on these findings, it is clear why the blogosphere is so important to marketers and PR professionals. It wields great power when it comes to influencing consumers. But the question is: How do you measure messaging and ROI in a space as largely unregulated as the blogosphere?

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.