By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they don't know enough about PR to provide direction. At the same time, it revealed that PR execs want to measure their performance but don't know enough about PR research to initiate the process. As a result, no progress is made. While media relations is only one form of PR, the following 10 questions, organized by phases, stimulates the media measurement process and provides guidance for getting the best ROI in media relations research. Fundamentals *Do you provide content for the media analysis or do I?
Tip Sheet: Ten Questions to Ask a Media Measurement Firm
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016
- A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close
- 7 Tech Trends Chief Communications Officers Should Track in 2016