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Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Here’s an overview of the May 15 Measurement Conference in Washington, D.C.
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
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