Measurement


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Healthcare Communicators Face Consumer Education Challenges

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.  | MORE »

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The 4 C’s of an Insightful PR Dashboard

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings. | MORE »

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4 Social Listening Tips to Make Sure You Set the Right Goals

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key. | MORE »

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How to Choose Your PR Dashboard

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports? | MORE »

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How to Pick the Social Media Analytics Tool That’s Right for You

Here’s four things communicators should consider when looking for a social media analytics tool. | MORE »

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3 Measurement Questions That Will Help Prove PR’s Value

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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5 PR Trends to Look for in 2016, So Sayeth the Queen

Katie Paine, Ronn Torossian and others look at PR trends for 2016. | MORE »

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Top 12 PR Stories of 2015 From PR News

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
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