A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Here’s an overview of the May 15 Measurement Conference in Washington, D.C.
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
Take a look at one PR expert’s Barcelona Principles cheat sheet.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.