Measurement


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7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

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Annual Reports: Not Sexy, But Crucial

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

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#PowerOfPR: 6 Tips for Measuring Your Social Media Data

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

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#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

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#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

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How to Generate Interest From Gen Y

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

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When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

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9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

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