2013 PR Agency Elite Awards: Agency Awe Professional

Marian Salzman, Havas PR

Marian Salzman, Havas PR

Winner: Marian Salzman, Havas PR

Marian Salzman,  CEO of Havas PR North America, led the global name change for all of Havas PR’s global assets, which translate into almost $200 million in revenue. Yet creating what parent company Havas Worldwide calls a “true global Havas PR network” was just one of many initiatives spearheaded by Salzman within the last year.

Take TrendsU, an e-learning program that’s training more than 550 Havas staff members worldwide on the correlation between creating branded content and consumer trends. Salzman also rolled out Red Thread, a storytelling technique designed to integrate brands, influencers and consumers. Another innovation on Salzman's watch: SocialProvidence, which helps clients create social campaigns that are rooted in corporate strategy and ROI.

Salzman also expanded the PR agency’s offerings by introducing Havas Peaks, a consultancy catering to C-suite executives who want to develop a personal brand that’s better aligned with the corporate brand. Amid the flurry of activity Salzman still found time to launch a weekly personal branding blog, Life Is a Brand on Forbes.com's CMO Network, where topics of discussion range from what business cards and college bumper stickers say about someone to the branding of Princess Kate.

Honorable Mentions:

  • Ilene Adler, Vantage PR
  • Stephen Bonsignore, Cohn & Wolfe
  • Huma Gruaz, Alpaytac Marketing Communications/Public Relations
  • Michael Kempner, MWW
  • Daniel Simon, Cognito

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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