PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

To underscore the importance of communication and its relationship to corporate culture, many of us needn’t think hard to recall former workplaces where the style and focus of communication may have been at the root of a company’s dysfunction. True story: In a company where staff gatherings were rare, the command from the president that all employees should gather in the office lobby was greeted with surprise that turned quickly to anxiety. Most work came to a halt on the two floors that housed about 25 people—mostly professionals and support staff. The expectant faces were tense as they awaited the news sure to affect their jobs, paychecks and perhaps careers. The nervous whispers ceased as the president entered and stood quietly, making sure he had everyone’s undivided attention.

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