Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord

â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long way to go in improving internal communications and collaboration. This survey of more than 1,000 adult workers shows that communication bottlenecks have a direct impact on employee productivity, and that the majority of employees do not feel valued by their company or comfortable sharing ideas or feedback with senior management. Specific findings include: • Most employees don’t think their company excels at internal communications: 15% say their company is not at all effective at internal communications, while just 8% say their company is extremely effective at internal communications, including sharing company goals, timelines and plans. • Communication gaps have the most significant impact on worker productivity: 34% say that communication bottlenecks negatively impact their productivity at work; 30% of these adults said they do not have all the information needed to do their jobs; and 22% say that long, ineffective meetings negatively affect their productivity.

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