2013 PR Agency Elite Awards: Website


MakovskyWinner: Makovsky

As a leading independent communications consultancy, Makovsky has designed and implemented excellent websites for its clients. But in working to improve others, their own website fell behind.

The agency used research to gauge user interaction with the existing website, and understand what to improve. In response, Makovsky created a new design that was more simple, crisp and clear to potential clients.

The original site divided navigation by Health, Financial Services, Professional Services, Technology, Digital Branding and Energy industries. This resulted in too many layers of information and a complex navigation. Instead, Makovsky chose to reorganize based on industries, services, insights and community. They devoted the majority of the home page real estate to a large, attractive rotating carousel of images that showcase their latest surveys and client successes.

As a result, pages per visit jumped from 2.41 to 3.29 (36.62%); average visit duration increased from 00:02:02 to 00:02:45 and bounce rate dropped from 52.96% to 39.54%.

Following the overhaul, Makovsky was able to close nearly one out of every three sales leads. That meant every time a prospect contacted the agency, there was a greater than 30% chance they would ultimately become a client. The website was able to engage and attract clients on a new level, allowing for greater success overall.

Honorable Mentions:

  • Henson Consulting
  • INK Public Relations
  • ReviveHealth




Comments Off

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.