2013 CSR Awards: Employee Relations

Winner: Novartis International and Fishburn Hedges - Novartis and TED: inspiring associates to improve healthcare in Africa

In its inaugural partnership with TED in 2012, Novaris International struck up a discussion with the great thinkers at TEDGlobal, asking: “How can we dramatically improve healthcare in Africa?”

But Novartis knew its associates (employees) have a wealth of experience and expertise too, and wanted to get their ideas. They also wanted to use the company’s exciting partnership with TED to engage and inspire them with its broader Corporate Responsibility (CR) work.

So Novartis put the same question on African healthcare to them, tapping into their unique expertise.

Novartis held invite-only brainstorms in Novartis and Sandoz (generics division of Novartis) headquarters in Basel and Holzkirchen, with inspiration provided by a TEDGlobal conference livestream. They also involved all Novartis associates through “ideapharm,” an online internal brainstorming tool where users post, comment on and refine ideas. They also created content to raise awareness of the context of healthcare in Africa and Novartis programs through essays, infographics, Intranets, Novartis.com and videos. 

The result: more than 100 ideas to improve healthcare—and Novartis’ business—on the continent. Associates from nearly 70 countries participated, helping to drive more than 300,000 Novartis.com views and 27,000 video views. —Bill Miltenberg

Honorable Mentions:

  • AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business   

  • Bacardi Ltd - Driving CSR Passion in Bacardi Employees

  • Baxter International - Creating a Culture of Employee Engagement and Volunteerism

  • Bechtel Corporation - Bechtel Stewardship

  • Houghton Mifflin Harcourt - Community Investment Councils Initiative

  • MondelÄ“z International - Hope Kitchens


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.