Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too


A new study from PR/marketing agency Red Jeweled Media takes a deep dive inside the psyches of bloggers, exploring such avenues as why they blog, what they’re blogging for, how much time they spend on their blog and how much they charge for branded posts. Not so surprising, a majority (more than 90%) of bloggers polled are passionate about writing; they love being a part of the blogging community and enjoy expressing themselves through blogging. Some 77% of bloggers think of their blog as a business—whether it’s a combo business/hobby (46.2%), full-time business (11.1%) or part-time business (19.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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