A new study from PR/marketing agency Red Jeweled Media takes a deep dive inside the psyches of bloggers, exploring such avenues as why they blog, what they’re blogging for, how much time they spend on their blog and how much they charge for branded posts. Not so surprising, a majority (more than 90%) of bloggers polled are passionate about writing; they love being a part of the blogging community and enjoy expressing themselves through blogging. Some 77% of bloggers think of their blog as a business—whether it’s a combo business/hobby (46.2%), full-time business (11.1%) or part-time business (19.
Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too
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