FrontPointSecurity’s Customer Love page on its website is a prime example of how to brand and highlight positive reviews. Company communicators feel that reviews are more effective than advertising. As the practice of digital communications has matured, businesses and the public have become more comfortable in digesting information from strangers online. There’s a subset of this practice that could be likened to the Wild Wild West: customer reviews. In October, customer reviews came to the media forefront when review platform Yelp announced that it was adding a “consumer alert” to some band profile pages that states: “We caught someone red-handed trying to buy reviews for this business.
Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs
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