Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog


ESPN’s Front Row blog is designed to take its millions of fans inside the storied sports network, and at the same time serves as a platform to respond to public criticism of its practices.  Photo courtesy of ESPN Company: ESPN Timeframe: April 2011 - Present Since 1979, ESPN has established itself as the voice for the sports fan. Having begun as a fledging network airing slow-pitch softball and wrestling, the Bristol, Conn.-based sports media network has, in over 30 years, transformed itself into one of the most recognizable brands in the world—and at times one of the most criticized. With its immense broadcast, radio and digital media platforms, and an estimated worth of $40 billion (according to Forbes) ESPN has become the 800-pound gorilla of sports media.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.