Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog


ESPN’s Front Row blog is designed to take its millions of fans inside the storied sports network, and at the same time serves as a platform to respond to public criticism of its practices.  Photo courtesy of ESPN Company: ESPN Timeframe: April 2011 - Present Since 1979, ESPN has established itself as the voice for the sports fan. Having begun as a fledging network airing slow-pitch softball and wrestling, the Bristol, Conn.-based sports media network has, in over 30 years, transformed itself into one of the most recognizable brands in the world—and at times one of the most criticized. With its immense broadcast, radio and digital media platforms, and an estimated worth of $40 billion (according to Forbes) ESPN has become the 800-pound gorilla of sports media.

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