Facebook’s $tock May Have Dipped, But Not Social Media’s Value to PR


Oh, the mighty has fallen. Since its IPO fiasco on May 18, 2012, Facebook has seen its stock price drop like an anvil. Since that fateful day, the social media stalwart has been rocked by lawsuits surrounding the IPO, defections by executives and, most recently, its stock being dumped by early investors, including—perhaps tellingly—20 million shares sold off by Peter Thiel, one of Facebook’s earliest financial backers and a member of its board of directors. The stock is now hovering at about $20, almost half of its IPO price. But Facebook isn’t the only Silicon Valley social darling to fall—Zynga, the social media game maker, is now trading at about $3, down from its IPO price of $10.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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