By now the Olympic Games in London are well under way. In fact, the first medal will have already been awarded—for the Women’s 10m air rifle competition (just so you know). All eyes will be on the athletes, of course, but the 11 major Olympic sponsors are hoping all eyes will also be trained on their brands’ Facebook and Twitter pages, garnering awareness and engagement far beyond what a “normal” event might produce. And because the Summer Olympics are special, occurring only every four years, social media pundits are saying that London just could be the coming-out party for all things social—even going so far as to tout the event as the “Social Games.” Indeed, organizations are paying big money to get involved, with the top Olympic sponsors paying a combined $1 billion to use the Olympic seal during the London Games.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
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