Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

By now the Olympic Games in London are well under way. In fact, the first medal will have already been awarded—for the Women’s 10m air rifle competition (just so you know). All eyes will be on the athletes, of course, but the 11 major Olympic sponsors are hoping all eyes will also be trained on their brands’ Facebook and Twitter pages, garnering awareness and engagement far beyond what a “normal” event might produce. And because the Summer Olympics are special, occurring only every four years, social media pundits are saying that London just could be the coming-out party for all things social—even going so far as to tout the event as the “Social Games.” Indeed, organizations are paying big money to get involved, with the top Olympic sponsors paying a combined $1 billion to use the Olympic seal during the London Games.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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