Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

As the host of ON24’s Virtual User Experience conference, San Francisco Giants pitcher Brian Wilson told attendees to “Fear the beard, not the technology” in touting ON24’s cloud-based webcasting solutions. Image courtesy of ON24 Company: ON24 Timeframe: Sept. - Dec. 2011 San Francisco Giants pitcher Brian Wilson (not to be confused with the Beach Boy of the same name) is known for his rather peculiar personality. In the 2010 MLB All-Star Game, he wore a pair of bright orange spikes and continued to wear them throughout the season, coloring half of them black with an indelible marker after being fined $1,000 by the National League for non-conforming shoes.

Subscribe Now  |  Login

Comments Off


About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.