As part of the Hyundai Hope on Wheels initiative, a child prepares to place his handprint on a canvas at a handprint ceremony at the Children’s Hospital of Philadelphia. More than 75 such events were launched across 30 states to raise pediactric cancer awareness. Photo courtesy of Finn Partners Company: Hyundai Agency: Finn Partners Timeframe: March - Sept. 2011 According to the Pediatric Cancer Foundation, more than 160,000 children worldwide are diagnosed with cancer each year; 46 children and adolescents are diagnosed with cancer every day in the U.S.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts