Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

The Community Festival at the new Elmhurst Memorial Hospital featured fine Father’s Day family fare, such as musical entertainment and a French farmer’s market.  Photo courtesy of Elmhurst Memorial Hospital Organization: Elmhurst Memorial Hospital Timeframe: Dec. 2010 - June 2011 In the highly competitive healthcare market of suburban Chicago—where six hospitals are within six miles of one another—promoting the opening of the new location of a hospital requires going beyond turning on sirens and ambulance lights for a motorcade procession from one location to the next. The new Elmhurst Memorial Hospital created a layered communications approach—via print, radio, broadcast, the Web and social media—around 12 lead-up events to communicate to the surrounding community that it was uprooting to a new, nearby location on June 25, 2011. Throw in having to plan a series of events at a building still under construction and being locked into a less-than-ideal Father’s Day date for a final Community Festival, and you have some PR drama fit for ER or House.

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