Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

When promoting a service like travel to a niche market, many components come into play, such as media relations, advertising and marketing campaigns. While all are important to connect with target audiences, social media takes center stage when it comes to engaging with consumers and transforming them into effective brand ambassadors. This is especially true for the aviation industry as it faces the unstable landscape of fluctuating gas prices and a tough economy. Through a savvy combination of social media tactics, PR professionals can effectively convey the benefits travelers will experience while flying with an airline. The messaging must clearly convince travelers they will benefit more from flying a specialized, niche airline rather than a more general, mass-market competitor.

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