Case Study: Siemens Industry’s Plantville Proves That Some Games Really Can Be Played at the Office

Plantville, created by Siemens Industry, is a gaming hit in the B2B space. It’s played not only by Siemens employees, but by students from hundreds of universities and secondary schools worldwide.  Image courtesy of Siemens Industry Company: Siemens Industry Timeframe: Feb. 2010 - Present When the boss asks the communications team to conjure up a Big Idea, it’s wise to think big— really big. That’s exactly what the Siemens Industry communications team did in developing, building and launching Plantville—an online game that serves as a powerful platform for both internal and external communications at the multi-division manufacturing and technology company.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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