Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear


Posts like this one from mom blogger Amanda Acuña helped the Infantino Test-Drive campaign earn more than 5 million impressions.  Image courtesy of Amanda Acuña Company: Infantino Agency: Mom Central Consulting Timeframe: April 2010 - March 2011 To help ensure they’re making the right product choices for their babies, moms have always relied on other moms for real-life perspectives, experience and insight. Today, that feedback comes not just from family and the mainstream media, but from a variety of trusted and influential blogs, as well as from recommendations on Twitter and Facebook, where moms connect online with other moms. New moms today face a dizzying array of choices when it comes to baby toys, carriers, products and supplies. What can start as a joyful shopping experience can easily become overwhelming.

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