Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

Posts like this one from mom blogger Amanda Acuña helped the Infantino Test-Drive campaign earn more than 5 million impressions.  Image courtesy of Amanda Acuña Company: Infantino Agency: Mom Central Consulting Timeframe: April 2010 - March 2011 To help ensure they’re making the right product choices for their babies, moms have always relied on other moms for real-life perspectives, experience and insight. Today, that feedback comes not just from family and the mainstream media, but from a variety of trusted and influential blogs, as well as from recommendations on Twitter and Facebook, where moms connect online with other moms. New moms today face a dizzying array of choices when it comes to baby toys, carriers, products and supplies. What can start as a joyful shopping experience can easily become overwhelming.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.