Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line


Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. Photo courtesy of CEA Organization: Consumer Electronics Association (CEA) Agencies: APCO Worldwide; David All Group Timeframe: June 2011 - Present When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war with Great Britain for over a year. And in 2011, while fighting a war against rising unemployment in a struggling economy, the Consumer Electronics Association (CEA) used an integrated declaration-based public relations campaign to underscore the importance of innovation. CEA leadership believes that historically the country’s outstanding record of innovation has given the U.S.

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