Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line


Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. Photo courtesy of CEA Organization: Consumer Electronics Association (CEA) Agencies: APCO Worldwide; David All Group Timeframe: June 2011 - Present When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war with Great Britain for over a year. And in 2011, while fighting a war against rising unemployment in a struggling economy, the Consumer Electronics Association (CEA) used an integrated declaration-based public relations campaign to underscore the importance of innovation. CEA leadership believes that historically the country’s outstanding record of innovation has given the U.S.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.