2011 Legal PR Awards: Client Newsletter

Winner: Duane Morris - Duane Morris Alumni Program

Looking to tap a distinguished alumni network of more than 2,000 legal pros for business leads and valuable networking connections, in 2010 law firm Duane Morris created a feature- and news-driven newsletter, the “Duane Morris Alumni Spotlight.” The online and print Alumni Spotlight took the firm’s already rich content up a notch, with features about legal movers and shakers; a news and highlights section; and updates on past and current clients. After the launch of the newsletter last spring, daily visits to the Duane Morris Web site shot up from a handful to hundreds within one week. In addition, six new alumni weighed in with newsletter feedback and to update their information.

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