Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity

The plethora of news involving mobile devices—most recently the launch of the Verizon iPhone—should serve as a reminder to PR pros to think in terms of the small screen. Not that a lot of communicators aren’t thinking about using mobile for their campaigns. A recent study by the Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA) shows that 88% of communicators will utilize mobile marketing initiatives this year. Their top focus? Mobile Web sites (see chart).

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