PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

(Editor’s Note: This is the first of a regular series of features on B2B communications by Mary Buhay of Gibbs & Soell PR.) Gone are the days when B2B might have stood for “boring” and “business.” Today’s business-to-business communicators must use more innovative ways to engage their distinct audiences in corporations, government agencies and institutions. And they have their work cut out for them. Cultivating and nurturing relationships is no easy task when business transactions can span from the earliest stages of a supply chain to retailers, distributors and employees—the groups that border the consumer universe.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.