Leverage Brand Evangelists via Facebook Groups


         Suppose Freddy Fletcher has 400 friends on Facebook. Freddy wants to share photos and news of the Fletcher family reunion on Facebook with immediate family only, rather than a hodgepodge of high school pals, college fraternity brothers, ex-girlfriends and softball teammates. And the following week, Freddy wants to share photos of that wild bachelor party for all of his buddies (and only his buddies!) who couldn’t make the trip to Vegas. What is Freddy to do?

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