Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online

Ideal elected officials understand their constituents and represent their community’s best interests. As President Obama demonstrated two years ago, social media provides an avenue where candidates running for office can connect with their audiences, listen to their pleas and demonstrate what improvements they will make in office. When executed well, social media offers an opportunity for candidates to connect with constituents. Managed poorly, social media provides yet another venue where politicians pay lip service to “listening” but are actually disconnected from the experience and concerns of those they serve. Some candidates have embraced the social media route and used it in an effective way, rallying support from diverse constituents.

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