Social Media Helps Drive Agency Optimism

In a new survey of chief marketing officers, the CMOs revealed that while they were fairly pessimistic about the current state of the economy, they were more optimistic with their organization’s ability to generate revenue (see graphic below). If you think about the makeup of a CMO, optimism is a key trait, says Sandra Fathi, president of Affect Strategies, a New York City-based PR and marketing agency. “Marketing is always about looking forward,” she says. Given the still-tenuous economy, PR News set out to gauge the “state” of another forward-looking space, communications agencies, by quizzing three agency leaders on the economy’s effect on their business, and how they and clients cope. Fathi is one leader who has reason to be optimistic.

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