Social Media Guidelines: Command And Control or ‘Let ’er Rip!’


[There's still time to register for the Oct. 6 Digital PR Summit in New York. Learn about the next generation of social media tools and about how to build your digital dream team, and much more. Register now.] As more organizations make social media an integral part of their communications efforts and the idea of “brand representative” gains widespread hold, the potential for brand damage grows.

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