â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks to engage with audiences. Case in point: 43% of surveyed brands with a Twitter account have never replied to a tweet, and only 25% of brands reply to followers’ comments on their Facebook accounts. Other findings include: • Twitter was the most popular network used (74%), followed by Linkedin (72%) and then Facebook (20%). Nearly half (48%) have a blog. • How do tech brands leverage social media?
One-Way Techies; Global Marketing Misses Mark
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation