As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

Just a few years ago, YouTube was dismissed as a platform for amateur videographers who specialized in laughing babies and backyard wrestling. But today, video—and YouTube—is seen as a viable and essential communications vehicle by a large number of organizations. Consider that people watch 2 billion videos a day on YouTube and that every minute 24 hours of video is uploaded onto the site (see the chart on page 6 for further proof of YouTube’s power). Along with the rising audience numbers, the way PR leverages YouTube is fast evolving. Many B2B and B2C organizations are effectively using the site for raising awareness around product launches.

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