As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools


Just a few years ago, YouTube was dismissed as a platform for amateur videographers who specialized in laughing babies and backyard wrestling. But today, video—and YouTube—is seen as a viable and essential communications vehicle by a large number of organizations. Consider that people watch 2 billion videos a day on YouTube and that every minute 24 hours of video is uploaded onto the site (see the chart on page 6 for further proof of YouTube’s power). Along with the rising audience numbers, the way PR leverages YouTube is fast evolving. Many B2B and B2C organizations are effectively using the site for raising awareness around product launches.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.