Tap Into the Mass Mind for PR Success

In September 2008, Google co-founder Sergey Brin decided to tell the world about a problem he’d been grappling with for some time. Back in 2006, he served as one of the alpha testers for the personal genetics company, 23andMe. After submitting his DNA for analysis, he learned he had a genetic mutation known to occur in people with Parkinson’s disease. Brin then began a quest to learn about the disease. Knowing that his research couldn’t be kept secret for long, he launched a blog in September 2008 with a post titled “LRRK2.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.