Tap Into the Mass Mind for PR Success

In September 2008, Google co-founder Sergey Brin decided to tell the world about a problem he’d been grappling with for some time. Back in 2006, he served as one of the alpha testers for the personal genetics company, 23andMe. After submitting his DNA for analysis, he learned he had a genetic mutation known to occur in people with Parkinson’s disease. Brin then began a quest to learn about the disease. Knowing that his research couldn’t be kept secret for long, he launched a blog in September 2008 with a post titled “LRRK2.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.