Consumer-Based Review Sites Offer PR Execs Pain and Pleasure

Needless to say, there’s a lot for the PR pro to worry about out there in cyberspace: From Facebook to Twitter to pesky bloggers—for many organizations the danger lurks that a negative comment or string of comments can turn into a communications crisis. One particular brand of digital discourse poses a unique challenge for PR: consumer-based review Web sites. Not simply a place for passing comments on broad topics, review sites like Yelp, TripAdvisor, Google Places and others give the public a forum to directly target businesses’ products and services, for good or ill. And just like the social media heavy hitters, these online outlets are not to be ignored, and must be handled with care. Consider Yelp, which boasts more than 30 million monthly visitors and 11 million total local reviews in 22 different categories (with restaurants by far the most reviewed).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.