Listening to Twitter Is Not Only a Question of Who, But Where

The words “listen” and “Twitter ” seem to be joined at the hip. Want proof? Google the two words together and you get millions of results. That’s about how many times this reporter has heard these words in the course of interviews—well, not quite, but close. But “listening” is a broad term.

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  • Commcore Consulting

    Monitoring posts that concern one’s company or brand reputation has helped many of our clients respond to crisis situations or dissatisfaction within their consumer base. We also counsel them on a case-by-case basis whether it’s worth responding to certain posts, or not. What’s your view on how a brand deals with a negative ‘influencer’ who has many followers, but who apparently lacks accurate information or 3rd party credibility on the subject? How do you determine if it’s worth the company’s time ..and worth the risk of an engagement that could be inflammatory…to address them, vs. the risk of letting them comment freely?