You’ve set up a Facebook page for your organization, and the fan base is slowly but steadily rising. You may be monitoring and contributing to conversations. But you might be saying to yourself, “This Facebook stuff sure is interesting, but what comes next?” How do you go to the next level—really putting Facebook to work to drive more meaningful eyeballs, registrations and transactions? There are some special Facebook features that organizations are adopting that enable those goals.
Putting Facebook Tools to Work for Stronger Fan Engagement
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