B2Bs Lagging in Social Media Adoption

A recent study by digital marketing firm White Horse amply illustrates the social media gap between B2B and B2C companies, yet the results portend some progress on the part of B2B to meaningfully deploy social media. As shown in the accompanying charts, a combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%). CREATE THE OPPORTUNITY “This data shows that some B2B companies view social media as irrelevant,” says Pam Sieple, PR director of HubSpot, a maker of marketing software. “I believe that if you are a B2B communicator, you have the opportunity to take charge and be a social media leader in your industry, and make yourself known as a thought leader.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.