Starting a Grassroots Movement: Take a Page From World of Politics

What would have happened with the Civil Rights movement in the 1960s if Facebook, Twitter and YouTube were available to Martin Luther King Jr.? It’s a provocative question for Rick Shenkman, editor and founder of George Mason University’s History News Network. “Social media is all about getting people to take action, and I wonder what the effects of those clips of police dogs attacking people would have been if they had been spread virally over the Internet.” Indeed, movements are part of our culture—as American as apple pie. Even the latest movement, the Tea Party, stems from the American value of liberty—particularly freedom from taxation, says Jonathan Collegio, VP of strategic initiatives at the National Association of Broadcasters.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.