Starting a Grassroots Movement: Take a Page From World of Politics


What would have happened with the Civil Rights movement in the 1960s if Facebook, Twitter and YouTube were available to Martin Luther King Jr.? It’s a provocative question for Rick Shenkman, editor and founder of George Mason University’s History News Network. “Social media is all about getting people to take action, and I wonder what the effects of those clips of police dogs attacking people would have been if they had been spread virally over the Internet.” Indeed, movements are part of our culture—as American as apple pie. Even the latest movement, the Tea Party, stems from the American value of liberty—particularly freedom from taxation, says Jonathan Collegio, VP of strategic initiatives at the National Association of Broadcasters.

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