How To Improve Your FAQs, or Consider Alternatives


Once a homepage staple, an informal scan by PR News of random Web sites turned up fewer Frequently Asked Questions sections than expected. Of those sites that have FAQ sections, they are often buried—no longer front and center on the site’s menu. Web site design and content specialists all have FAQ pros and cons. First the cons: • Today’s sites are all about interaction and video—FAQ sections are too static, and just plain boring. • In an age of transparency and two-way conversations, FAQs are often fake, invented by staff.

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