Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

Like their communications counterparts, marketing leaders have been forced by a lackluster economy to do more with less, lend more support to sales initiatives and sharpen their focus on the bottom line. And because PR is often part of the marketing function, with the communications head sometimes reporting to the chief marketer, as marketing goes, so does PR. In Part 1 of our PR/Marketing series (PRN 05/03/10), PR News looked at the complex and sometimes contentious relationship between the two functions from the point of view of PR executives. The general consensus among those executives was that while the PR/marketing relationship had been strained in the past, the trend toward “integrated communications” was relieving the tension. Now, in Part 2 of the series, we take a look at the issue from the perspective of the chief marketer.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.