Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

Wanted: Social Media Guru. Must know Facebook, Twitter, LinkedIn and YouTube inside and out; dazzle us with your community building experience; must be a quant jock, and be able to end a crisis in 140 characters (or less). “A red flag goes up for me when someone says they’re a ‘social media guru,’” muses Bob Pearson, chief technology and media officer at WeissComm Group. “It’s a concern, because just blogging or tweeting a lot does not make someone successful in social media.” As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.