Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

It’s a relationship like any other. There’s plenty of rough patches mixed with periods of total bliss, where both parties feel integrated as one. But this union isn’t about marriage—it’s about the relationship between public relations and marketing. The debate about PR and marketing and who treads on whose turf and which function gets more respect has been going on for years. But, according to Steve Cody, managing partner of PR agency Peppercom, the backbiting has been subsiding.

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