Branding Online: Compelling Content Key to Building Community

By now it’s a mantra for PR executives and social media gurus everywhere. Listen…learn…engage. Certainly no quibbling here with that advice. But while you’re quietly, unobtrusively monitoring Facebook, Twitter, blogs and forums, there’s another strategy you should be thinking about and deploying: creating and sharing compelling content via digital platforms. After all, what’s the reason for listening, learning and engaging if you’re not building up your brand and reputation through relevant content?

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