Social Media & Financial Comms: Time to Get Your Feet Wet?

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications. Organizations have been hesitant in deploying social media for financial communications mainly because of regulatory fears, similar to what healthcare is experiencing. There are, however, “safe” ways to release both material and non-material financial content over social media platforms such as Twitter, Facebook and YouTube. In fact, some companies are doing just that—even distributing hard-core investor relations data via social media.

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