Echoes of Hawthorne Effect in Social Media Age


Why start at 100 years ago looking for relevant research on employee communications in the digital age? To remember that leading management scientists of that day saw employees as interchangeable parts, like tools they used. Frank Ovaitt If that idea seems amusingly quaint today (or if, unfortunately, you work in an organization where it’s not quaint at all), things did get better. Eighty years ago, the famous Hawthorne Studies produced findings that were striking at the time: If the boss pays attention to you, if you work in a friendly team, if you feel some control over your work—you become more productive. The Hawthorne Effect may be more relevant than ever in the time of social media.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.