Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. In a study by the Center for Marketing Research at the University of Massachusetts Dartmouth, 108 of the Fortune 500 companies had corporate blogs last year, compared to 81 in 2008. In addition, the top 100 companies on the Fortune list appear to recognize the value of blogging, as they represent nearly 40% of the total number of Fortune 500 blogs. (see graph below). IRON-POOR BLOGS But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities.
Keys to Curing Blog Fatigue: Refreshed Objectives and Open Ears
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