Social Media Big in Small Businesses


In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars and podcasts, user ratings and reviews of business products and services, and business profiles on social networking sites such as LinkedIn, Twitter and Facebook. Other findings include:

• All respondents currently use one or more social media resources for business-relevant information in their day-to-day job

• The convenience and speed with which small business decision makers can find business-relevant information is what attracts them to social media resources.

• Respondents in the Internet and online, advertising and marketing, and computers and software industries use more social media resources for business than respondents from other industries, while decision makers in the healthcare, retail and legal industries use fewer social media resources for business than study respondents from other industries

• B2B decision makers use significantly more social media resources for business than their B2C counterparts


2 Comments

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • JM De Jesus

    I counsel many of my clients to integrate their efforts to focus on and include SM in their marketing mix. It is the best way to create viral Google and other internet search engine hits and supports almost any advertising.
    J.M. De Jesus
    Certified Business Advisor
    Brooklyn SBDC at City Tech

  • Yinka olaito

    everyone now has equalized platform to engage, market and connect with their audience. Silence or ignorance is no longer an excuse. I have asked all our clients to go for gold in social media.