In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars and podcasts, user ratings and reviews of business products and services, and business profiles on social networking sites such as LinkedIn, Twitter and Facebook. Other findings include:
• All respondents currently use one or more social media resources for business-relevant information in their day-to-day job
• The convenience and speed with which small business decision makers can find business-relevant information is what attracts them to social media resources.
• Respondents in the Internet and online, advertising and marketing, and computers and software industries use more social media resources for business than respondents from other industries, while decision makers in the healthcare, retail and legal industries use fewer social media resources for business than study respondents from other industries
• B2B decision makers use significantly more social media resources for business than their B2C counterparts