Social Media Big in Small Businesses


In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars and podcasts, user ratings and reviews of business products and services, and business profiles on social networking sites such as LinkedIn, Twitter and Facebook. Other findings include:

• All respondents currently use one or more social media resources for business-relevant information in their day-to-day job

• The convenience and speed with which small business decision makers can find business-relevant information is what attracts them to social media resources.

• Respondents in the Internet and online, advertising and marketing, and computers and software industries use more social media resources for business than respondents from other industries, while decision makers in the healthcare, retail and legal industries use fewer social media resources for business than study respondents from other industries

• B2B decision makers use significantly more social media resources for business than their B2C counterparts




2 Comments

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • JM De Jesus

    I counsel many of my clients to integrate their efforts to focus on and include SM in their marketing mix. It is the best way to create viral Google and other internet search engine hits and supports almost any advertising.
    J.M. De Jesus
    Certified Business Advisor
    Brooklyn SBDC at City Tech

  • Yinka olaito

    everyone now has equalized platform to engage, market and connect with their audience. Silence or ignorance is no longer an excuse. I have asked all our clients to go for gold in social media.