Business Leaders Use Online Networks to Keep Track of Peers


A survey of business leaders on their use of online professional networks shows that 52% use those networks to keep track of peers and colleagues; 44% use them for access to thought leadership/information not provided elsewhere; and 43% use them to showcase themselves or their company. The study, by Society of New Communications Research (SNCR) fellows Don Bulmer and Vanessa DiMauro, involved 356 participants, a quarter of them CEOs. Other survey highlights include:

•    48% say they lightly rely on professional networks for data/advice/insight to support business decisions; 25% say heavily; 23% say little; and 4% say not at all.
•    The top online networks used by professionals: LinkedIn, 92%; Facebook, 51%; Twitter, 41%; and Plaxo, 13%.
•    Of the top online steps used to inform decision making, 75% say to conduct research via search engines; 73% to visit the company Web site; and 42% to seek peer referral.
•    Just 14% strongly trust online information. The majority of respondents (69%) say they “somewhat” trust it.


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.