Beyond Showing Up: Create a Social Media Roadmap in 8 Steps

Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web. It just means you’ve checked a box and built a shell. Social media isn’t the Yellow Pages—showing up counts for very little. It’s also important to recognize that the only unassailable truth in digital marketing is that change is inevitable.

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