Listen, Learn, Adapt: Harnessing The Growing Power of Facebook


Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% of those logging in to the site daily. In response to those huge numbers, a study by interactive marketing agency Rosetta finds that 59% of the top 100 retailers are now using Facebook as a communications tool. What’s more, Gartner reports that more than 60% of Fortune 1000 companies with a Web site will connect to or host an online community such as Facebook to interact with potential customers. It’s a trend that hasn’t gone unnoticed by Dana Hughens, CEO of PR/marketing agency Clairemont Communications.

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  • Brittany Fitzpatrick

    This is the first time I have heard the term “Facebook practitioner.” But, it completely makes sense that such a term has come to exist. Facebook’s growing power as a pr tool has made obvious those who know what they are doing and those who do not. It absolutely requires a special skill. As a grad student, one of my main areas of interest is to gain a thorough understanding of how to effectively use Facebook, and other social media tools, as sound pr tactics.