Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants. Guess what? This is precisely the same attitude and behavior that’s been applied for decades by people who have been gaining awareness and credibility in the offline world. Social media participants with a business objective or strategy in mind would do well applying what’s been long known and well used before Twitter and Facebook: thought leadership.
Apply Thought Leadership to Social Media
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